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Creative Marketing Solutions
for Senior Living

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Improve Quality Mix and Increase Census is a full-service creative solution that helps senior living providers effectively define their brand, market their services, improve their quality mix and increase census.

Between our two affiliated teams, Porter One Design and IlluminAge, we service over 1,000 independent living, assisted living, and skilled nursing clients across the country.

We offer a full range of brand, digital advertising, social media management, content development, collateral, print and website services.


The numbers speak for themselves: after beginning a full digital marketing program with website, social media for corporate and 11 locations, and paid search, our web traffic is up by 20%. That’s a 128% increase from social media alone with an average of 2216 social media views per month. And most importantly, leads generated through the websites have increased by an average of 488%.

– Kevin Ryan, Business Development, Health Concepts


Recent News

What’s Going on With Social Media

Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home Read more »

7 Tips for Creating Strong Social Media Captions

They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your Read more »

How Social Media Can Help Your Area Agency on Aging

As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve Read more »