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Whether it’s a complete overhaul or just a logo update, we can develop a brand and identity materials that reflect your unique style and personality.

  • Discovery and strategy
  • Positioning and messaging
  • Logo design and customization
  • Brand standards/guidelines development

Web Design

Your senior care website is your virtual front door. It’s where first – and lasting – impressions are made. At IncreaseCensus, we begin with an understanding of senior care and then take the time to learn what is unique about you as an organization.

We focus on developing clean, attractive web pages and can help you conceptualize, develop content, design, code, and launch your new website.

  • Strategy consultation and site planning
  • Mobile-friendly responsive design
  • Search engine optimization
  • WordPress content management system
  • Ongoing web services and support

Marketing Collaterals

Every healthcare facility passes out collaterals. We help yours STAND OUT and offer full facility customization including logos, colors, and photos.

  • Content and copywriting
  • Marketing materials
  • Identity materials and signage
  • Print and display advertising
  • Activity newsletters and calendars


Developing great copy for your website is one of the most important aspects of your marketing program. Effective website copy tells a compelling story succinctly, communicating your key messages quickly. It’s also well organized – structured with headings, bullets, and calls to action so that readers can quickly scan the page for the information they need. We will work with you and your team to create copy that:

  • Tells a compelling story
  • Integrates your key messages into the website
  • Highlights the benefits of the programs and services you provide
  • Assures that keywords and phrases are worked naturally into your website copy to improve search engine optimization

Digital Marketing will help you reach your audience of seniors, families and professional referral sources using digital marketing tactics that help you meet them where they are.

  • Blog content
  • Social media
  • Email marketing
  • Paid search


Your Activity Directors are busy enough. Let us help with your activity newsletter and/or calendar publication and distribution services. We provide copywriting, layout, photo editing, print and digital distribution services for hundreds of newsletters each month.

Print and Distribution Services

Our in-house print warehouse allows our production team to work directly with our designers to ensure quality and distribution services that consistently meet your print needs.  Whether it’s 10 or 10,000 of a material, we can offer cost effective, high quality print materials to your facility.

  • In-house prepress and print
  • In-house post production and finishing
  • Distribution and shipping
  • Direct mail

Search Engine Optimization

Search engine optimization – SEO – can be one of the most costly, intangible services a company can buy. We focus on the activities that are going to support your business in the long run. We also understand your market and the most searched keywords for the aging and healthcare services your organization provides. SEO included in your project:

  • Create metadata — page titles and descriptions — that steer search engines in the right direction.
  • Create schema markup to support your ranking goals.
  • Submit your site to search engines.
  • Make recommendations for quality inbound links — link building is one of the most effective ways to increase your search engine ranking.

Content, Social Media and Email

Content is the foundation of your digital marketing program. Great content supports SEO, encourages links to your website and sharing of your information, and gives people a reason to join your network via email or social media. We provide expert senior care content as well as help your team generate great local content specific to your business and then deliver that content to your audiences through multiple digital marketing channels.