Published: January 13, 2025
Meta offers business portfolio accounts that allow businesses to manage their Facebook and Instagram pages and ad from one place. The Meta business portfolio (also known as a Business Suite or Business Manager account) is a useful tool for senior living or care providers with multiple locations to manage their Meta social media assets. If Read more »
Published: January 13, 2025
In the digital age, how consumers perceive senior industry businesses often starts online, particularly through online reputation management. Also known as review monitoring and management, this practice helps businesses shape and maintain their public image. With the right tools and access, senior industry businesses can proactively manage their online reputation, address concerns quickly, and build Read more »
Published: January 13, 2025
Content is the backbone of every digital marketing strategy aimed at senior care and senior living audiences. Think of it as the battery in an electric vehicle—it powers engagement, builds trust, and when repurposed, unites the threads of your entire digital marketing strategy. Content marketing means sharing valuable, relevant information with your target audiences. It’s Read more »
Published: February 16, 2023
Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home Read more »
Published: February 16, 2023
They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your Read more »
Published: February 16, 2023
As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve Read more »
Published: September 7, 2022
We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an Read more »
Published: May 27, 2022
Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested Read more »
Published: October 12, 2021
We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, Read more »
Published: October 12, 2021
At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when Read more »