5 Tips to Secure Senior Living Facebook and Instagram Pages
Published: January 13, 2025
Meta offers business portfolio accounts that allow businesses to manage their Facebook and Instagram pages and ad from one place. The Meta business portfolio (also known as a Business Suite or Business Manager account) is a useful tool for senior living or care providers with multiple locations to manage their Meta social media assets. If you don’t already have your assets in a portfolio, you can learn more here.
In addition to managing multiple assets, portfolio accounts allow a business to add users to a page via their business email, manage who has access to your accounts and manage their roles. They also help you ensure that your business retains ownership of their Facebook pages upon staff transitions.
Securing your Meta business portfolio is more important than ever, given the number of business assets they hold. As a vital tool for managing your company’s social media presence and advertising, protecting it from cyber threats is crucial. Here are five essential tips to ensure your Meta business portfolio account remains secure.
- Activate Two-Factor Authentication
Implementing two-factor authentication (2FA) is a fundamental step in enhancing your account security. This additional layer of protection requires not only your password but also a secondary form of verification, such as a code sent to your phone or an authentication app. By enabling 2FA, you can reduce the risk of unauthorized access even if your password is compromised. - Conduct Regular Access Audits
Regularly reviewing and updating the list of users who have access to your Meta Business Manager account is essential. Make certain that only trusted personnel have access to the assets they use and that each user’s permissions are aligned with their role. For example, most of your team should not have full administrative ownership of your Facebook or Instagram pages. If their roles are simply to post content, give them the task-level access they require to do that job. This reduces the risk of someone’s account being hacked or the incidence of an unhappy employee leaving and trying to cause harm. Regular audits help prevent unnecessary exposure and potential security breaches. - Implement Strong, Unique Passwords
Creating strong, unique passwords can provide a layer of protection to your Meta Business Manager account. A strong password should be a mix of upper- and lower-case letters, numbers, and special characters. It is a best practice to avoid using easily predictable passwords. - Use Meta’s Security Features
Meta offers several built-in security features that can help you monitor and protect your account. You can set up alerts for suspicious activities, such as unrecognized logins or changes to account settings. Regularly review the security and login settings within Business Manager to ensure they are configured correctly and take advantage of tools like the Security Checkup. - Educate Your Team on Cybersecurity Practices
Ensuring that your team is knowledgeable about cybersecurity best practices is vital. Regularly train your staff on the importance of using secure passwords, the importance of controlling physical access to computers, and the importance of not sharing login credentials.
Securing your Meta business portfolio is critical for safeguarding your business’s online presence and advertising efforts. By implementing these five essential tips, you can significantly reduce the risk of unauthorized access and potential cyber threats.
IlluminAge specializes in supporting senior living providers with skilled nursing homes, assisted living facilities and independent living communities as well as other aging care and services providers with social media management services. To learn more, contact us today.