Blog: Uncategorized

What’s Going on With Social Media

Published: February 16, 2023

Is Twitter imploding, and if it is, what are our options? Is Facebook still the place to be? And should we be on TikTok? There are many questions about social media swirling around these days, and it’s a daily topic of conversation here at IlluminAge. All of our clients, from senior living chains to home […]

7 Tips for Creating Strong Social Media Captions

Published: February 16, 2023

They say a picture is worth a thousand words, but how do you create a social media caption (or post) that enhances your photos, draws in the reader and garners engagement for your brand? The good news is that it doesn’t have to be a mystery. At IlluminAge, we’re here to help you with your […]

How Social Media Can Help Your Area Agency on Aging

Published: February 16, 2023

As an area agency on aging, your core business is to help people get access to the resources they need to live a healthy, purposeful life. And that is so important in today’s disconnected world. Yet, it gets harder each year to be “heard” and “seen” amid the blast of online traffic. Your programs deserve […]

Updated Advance Directives Handout Is Customizable

Published: September 7, 2022

We are excited to announce an important product upgrade to one of IlluminAge’s most popular publications! For nearly three decades, our advance directives booklet, On Your Behalf, has made state-specific advance directives compliance easier for our clients. The new, contemporary patient/resident handout format gathers the “must-provide” information required by the Patient Self-Determination Act into an […]

How Paid Search Helps Senior Care Providers

Published: May 27, 2022

Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested […]

Facebook Business Manager Keeps Personal, Business Profiles Separate

Published: October 12, 2021

We receive this question quite often: “Does managing my facility or company Facebook page through Business Manager link to my personal Facebook profile?” The answer is complicated—yes, but also no. Business Manager is a central portal for all things business related on Facebook. Your ad account, business page, and Instagram account can be found there, […]

Can I Copy That to My Website

Published: October 12, 2021

At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when […]

The Marketing Tool You Can’t Afford Not to Use

Published: October 12, 2021

A free online listing with your news and updates, public Q&As, and customer ratings – plus visibility to 246 million U.S. internet users. It sounds too good to be true, but you get all of that, and more, when you use Google My Business (GMB). It’s a marketing tool you can’t afford not to use. […]